How to Sell a Home in a Bad Location

How to Sell a Home in a Bad Location

If your home is located in a less-desirable location, you may have doubts that it will sell quickly or even at all. Despite your many impressive interior updates and fixtures, you can't change the location of the property. However, with the right plan and strategy, there are ways to impress buyers and get your home sold. Here are some tips to make that happen:

Be Upfront with Buyers

It is best to be completely upfront with sellers about a home's problematic location before they drive up to the property. Honesty is the best policy, especially when it comes to issues with the home's location.

Spin the Negative as a Positive

You never truly know what a buyer is looking for in a home, so a turnoff for one buyer may be a perk for another. If your home is located in a high traffic area due to being located near a school, this could be spun to focus on being close by to the local school system, which could benefit buyers with children. Be sure to play up the possible benefits of your home's location in your listing and during showings.

Hire a Top Agent Who Has Experience Selling Homes in Your Location

To sell your property, you will need the best marketing techniques combined with an experienced listing agent. An agent who has experience selling homes in you area will help buyers overcome any obstacles that they believe will hinder them from buying.

Set a Realistic Price

If your home is not in the most desirable location, you likely will not receive top dollar for your property. The best thing to do in this situation is to offer a better price than a similar home in your neighborhood. Buyers will be more interested if you price your home realistically instead of at top dollar.

Staging is Key

Unfortunately, you can't just up and move your home to a new location. But, with proper staging, you can make the interior of your home stand out. Great staging will make buyers forget about the issues with the location. Impress buyers with fresh painted walls, updated furnishings, clutter-free spaces, and a clean kitchen. Staging can make a huge difference with buyers and help you sell your home despite its location.

Hold Open Houses

If your home is not in the best location, the more open houses you can hold, the better. Buyers will be more likely to put an offer on the home if they are able to see the home's best features in person. Get as many people as possible to view your home to increase the odds that someone will buy. It helps to promote your open houses on Facebook, in newspapers, and on signs posted in your neighborhood.

Increase Your Curb Appeal

Exceptional curb appeal will help buyers see the potential of your home despite its location. Before listing your home, spruce up your home's exterior and address any problems with the outside before your home goes up for sale. Consider new landscaping, garden beds, flowers, or hire a contractor to install a new paved walkway. Clean off all dirt and cobwebs from your entrance and power wash your driveway. If needed, apply a fresh coat of paint to your front door. To go a step further, offer to help your neighbors with some exterior improvements while you are doing your own. This will help sell your home faster and at a better price.

Pointers to Keep In Mind

Selling a home in a challenging location can be frustrating and feel overwhelming. Keep these pointers in mind as you work with your listing agent to create a plan that works best for your home.

• Be upfront with buyers about your home's issues
• Proudly share the positives that your home has to offer
• Set a realistic price
• Pay extra attention to curb appeal and staging
• Prepare for a longer selling time
• Consider requesting a cash offer or selling to a real estate investor

Need an established and experienced realtor in your area to help sell your home? Check out our real estate affiliates at HomeHunt.

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